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PRESS RELEASE – THE WONDERFUL NEVERY DAY

Contemporary artist LOVELESS re-purposes IKEA ‘art’ and turns it into powerful and moving pieces that he’s selling in aid of a new mental health charity.

Nick Hogben, AKA the artist ‘LOVELESS’ has just finished a series of six paintings made by buying large, framed, printed art from the Swedish superstore, for around £70 each, then using them as canvasses on which to paint his intense art.

He’s calling the series ‘THE WONDERFUL NEVERY DAY’, in cheeky homage to IKEA’s ‘Wonderful Everyday’ ad campaign.

LOVELESS makes art as an outlet for anguish and maintains that without it he would have taken his own life years ago. With this in mind, he decided that 100% of every piece will be donated to the new mental health charity, My Black Dog, a game-changing peer to peer service for anyone who feels it’s a step too far to speak to a ‘professional’.

LOVELESS is a fascinating automatic artist who never plans, or sketches anything. All his work transfers from his mind, straight to paper.  He doesn’t believe in selling prints to make more money, he wants every single owner of a Loveless drawing or painting to own something unique and original and for hand made original art to be affordable to more people. These large paintings cost £300 + P&P.

Niki, the founder of My Black Dog info@myblackdog.co is available for interviews.

My Black Dog: www.myblackdog.co

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